Schock – die Snowboardcompany Burton hat DNA Distribution und damitauch Alien Workshop und Habitat gekauft. Seit über einem Jahrhaben die beiden Firmen über den Kauf verhandelt. Mehr Infos am Ende dieser Seite.
FKD Bearings hat sich die Dienste von Ryan Sheckler gesichert, siehe Foto. Hier der Videoclip zu der News: FKD Sheckler
PS: Diese Woche wird das Boardstation.de Forum wieder online gehen!!!!! Ich hoffe wir sehen uns dort. Stay tuned …
DNADistribution, which includes skateboarding brands Alien Workshop,Habitat and Reflex, today announced that the company has been acquiredby Burton.
The two companies began discussions over a year agoand found that they share a common approach in the way that theycontribute to boardsports culture, including a commitment to creatinglong-lasting relationships with their teams of international athletes.In addition, both are committed to advancing and innovating hardgoodstechnologies, as well as the artistry and creativity associated withthese sports; supporting a solid team of amateur riders; and providingbest customer service practices.
DNA Distribution will continueto operate in Dayton, Ohio and CEO and Co-Founder Chris Carter willcontinue to oversee the DNA brands, which include Alien Workshop,Habitat and Reflex Bearings.
We are very excited to bring theDNA family of brands to Burton – a company that we truly respect,“ saysChris Carter, Chief Executive Officer for DNA Distribution. „Burtonclearly leads their market in terms of team, innovation, marketing andvalues. Joe, Mike and I look forward to leveraging Burton's strengthsto reach the full potential for the DNA brands: Alien Workshop, Habitatand Reflex.“
„Through surfing and snowboarding we have learnedthat hardgoods are the foundation of all boardsports, and with theaddition of DNA to our family, we are on our way to delivering skaterswhat they want and expect,“ says Jake Burton, Founder and Chairman ofBurton. „As with Al Merrick and the crew at Channel Islands, therelationship with Chris, Mike and Joe at DNA has been a natural fitright from the start. Everyone around here is committed to growingBurton into a true boardsports company, so I am confident that we canprovide a home where DNA and their team of skaters can build upon whatthey have already excelled at in the skate industry.“
„Wecouldn't have found a better company to work with than DNA,“ saysLaurent Potdevin, Burton’s Chief Executive Officer. „Burton and all ofits brands are authentically committed to snowboarding, surfing andskateboarding without distractions from other sports, products orcategories. This acquisition completes a strategy that we have beenvery focused on for quite some time and marks a new milestone in theevolution of Burton and its family of brands.“
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