Brandaktuell und frisch reingekommen ist gerade die Meldung, dass Ryan Sheckler einen neuen Clothing-sponsor gefunden hat. Wie ich bereits berichten konnte, hatte Sheeks Volcom verlassen (Link).
Nun kann ich berichten, dass Ryan Sheckler zusammen mit Wicked Fashions Inc. (Southpole, etc) eine eigene Klamottenkollektion starten wird. Das Label, unter dem dann die T-Shirts, Sweatshirts, Mützen und Hosen geführt werden, heißt "RS by Sheckler".
Mitte Juli kommt die erste Kollektion von RS by Sheckler in die US-Shops.
Im Zuge der kommenden PR Aktionen, in New York und Los Angeles, wird es auch eine riesige Werbung am berühmten Times Square geben!
Press Release:
FORT LEE, N.J., April 8 — Leading apparel company, Wicked Fashions,Inc. is officially launching its first celebrity clothing line bypartnering with professional skateboarder, philanthropist and MTVreality star, Ryan Sheckler. The new clothing brand, aptly named RS BySheckler, will debut this year during the Back-to-School season andwill hit national retailers by mid-July.
With his impressive achievements in the action sports arena, immensepopularity and overall dedication to his family and fans, Ryan Shecklerwas a natural choice for Wicked Fashions, Inc. when it came todeveloping their first celebrity lifestyle brand. More importantly,Sheckler’s strong personal style reflects the tastes and needs ofWicked Fashions target demographic. We have been extremely successfulin creating quality, fashionable apparel brands at a value and we seeRS By Sheckler as the most powerful addition to our brand portfoliosince Southpole’s launch,“ explains David Strumeier, senior vicepresident of marketing, licensing and new business development forWicked Fashions, Inc. „In understanding that Ryan is one of the mostrecognized and well-respected athletes in the action sports arena andthe world, we saw an incredible opportunity to develop a unique linewith someone who is well-rounded, has longevity in the industry and ishighly appealing to our core consumer.“
The RS By Sheckler collection consists of graphic t-shirts, hoodies,thermals, woven tops and skate-fit denim for both Young Men and Boys,all of which mirror Sheckler’s signature style. „Skateboarding is mylife and skating in something comfortable and stylish is a must.Ultimately, my goal is to take the clothes that my friends and I enjoywearing and make them available to a larger audience at an affordableprice,“ says Sheckler. Retail prices for the line will range from $15 -$55 for Young Men and $12 – $48 for Boys.
Keeping both the price points and distribution in mind, RS BySheckler will be available at major, leading retailers. „We feel thatthe RS By Sheckler brand will be an exciting addition to theBack-to-School offerings for our retailers. In this difficult andchallenging economic time, we want to provide our consumers within-demand styles at great prices. We firmly believe that the RS BySheckler brand will penetrate the action sports apparel, starvedmid-tier market,“ adds Strumeier.
Marketing initiatives that will support the launch of the RS BySheckler brand include major launch events in Los Angeles and New YorkCity, a larger-than-life billboard in Times Square, New York, printadvertising, in-store POS and viral campaigns.
ABOUT RYAN SHECKLER
Ryan Sheckler became a professional skateboarder at the young age of13. Since then, he has dominated the contest circuit becoming one ofthe most well known names in the industry. He has a hit MTV show „Lifeof Ryan,“ and along with his two brothers, started the ShecklerFoundation, which helps fund and assist those in need. AlthoughSheckler still endorses core companies in the skate industry like PlanB Clothing and has signature lines for shoes and apparel with Etnies,he seized the opportunity to create an affordable and accessibleclothing brand that embodies his everyday style. RS By Sheckler isinspired by Sheckler’s skate driven lifestyle and his broad appeal tofans and consumers, and has allowed Sheckler to design and market hisstyle of clothing. For more information on Ryan, visitwww.ryansheckler.com.
ABOUT WICKED FASHIONS, INC.
Founded in 1991, Wicked Fashions, Inc. was established as awholesale company dedicated to providing fashionable and affordableapparel to the mid-tier consumer. For nearly twenty years, WickedFashions, Inc. has become one of the leading apparel companies in thefashion marketplace for Young Mens, Juniors, and Youth — overseeingevery aspect of their clothing brands from product design andmanufacturing to distribution and promotion. After longstanding successwith their flagship streetwear brand, Southpole, Wicked Fashions, Inc.also has acquired licensing for footwear, loungewear, sleepwear andaccessories. In 2008, two new Young Mens brands were added under WickedFashions, Inc. corporate umbrella – WhiteTag and A.Prodigee.
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