Was für ein Deal. Für die nächsten 10 Jahre werden Element Skateboards und Plan-B Skateboards zusammen arbeiten. Verantworlich für den Deal sind die Besitzer von Element Skateboards, Billabong aus Australien (2002 wurde Element von Billabong gekauft).
10 Jahre lang besitzt Billabong die Plan-B Lizenzen. Plan-B wird in die Element Zentrale nach Irvine, Kalifornien, umziehen.
Vertrieben wird Plan-B von nun an von Branch Skateboarding Distribution.
Die Plan-B Webseite wird im März neu starten.
Press Release:
Billabong International Limited today announced it has entered an exclusive 10-year agreement to license
theCalifornia-based skateboard brand Plan B. Plan B will operate out ofthe Element headquarters in Irvine, CA. Peep the new Plan B commercial.
Element’s Founder and President Johnny Schillereff said The Billabong group’s unwavering support has helped Element
blaze the trails we’ve always dreamed of. Plan B is iconic and deep within the fabric of skateboarding and we couldn’t be
Happier to unite with them.
Professional skateboarders and team riders Danny Way and Colin McKay will continue to ride for and own Plan B
Skateboards. Vice President Tom Jones will continue to oversee the brand and team which includes
Paul Rodriguez, Ryan Sheckler, PJ Ladd and Pat Duffy.
We are very excited to bring the Plan B family to The Billabong group and form this new skate distribution with Element,“
says Colin McKay. „Billabong and Element clearly understand brand building. Danny, the team and I couldn’t be happier
with the opportunity to leverage their strengths and help Plan B reach its full potential.“
Element and Plan B products will be available through Branch Skateboarding Distribution.
For dealer inquires and general information please contact:
BRANCH SKATEBOARDING DISTRIBUTION
1(866) 927-5283
http://www.branchdistribution.com/
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