Heute gab die große US-Discounter Kette Target bekannt, dass mannach Snowboarder Shaun White, auch Skateboarder Paul Rodriguez verpflichtet hat.

Target ist nach Walmart die zweitgrößte US-Einzelhandelskette.

Press Release:

August 13, 2010, Minneapolis – Target and PaulRodriguez are proud to announce the launch of their partnership.  Theprofessional skater, known for his effortless style is recognized bymany as one of the most progressive street skaters in the sport andwill now represent Target.

I grew up right across the street from a Target and have manymemories of skating over to the store as a kid,“ said Paul.  „I’vealways loved their brand and am excited about the relationship andpotential of what we can do together.“

At just 25 years old, Paul has achieved great success in both filmand competition, continually proving his versatility across a number offormats. He holds the distinction of being the only three time X GamesSkateboard Street Gold medalist and also won the first-ever MaloofMoney Cup in 2008. In addition to his competitive achievements, Paul isan active member of his community, giving back through the recentopening of the Paul Rodriguez Skate Park in Pacoima, Calif. at theRitchie Valens Recreation Center.

„Paul is an amazing competitor and is the perfect personality to addto our program,“ said Troy Michels, Target Lifestyle Marketing. „Withso many accomplishments and a promising future ahead of him, Paul is anatural fit for Target and we’re proud to have our brand represented onhis skateboard.“

Paul joins other notable Target athletes, including Shaun White, MatHoffman, Kolohe Andino, Carissa Moore, Nate Adams, Kevin Robinson,Simon Dumont, Alex Prochazka and Ryan Dungey.

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