World Industries und die Figuren Wet Willy & Flameboy gehörten immer zusammen. Doch das ändertsich jetzt, die beiden drehen der Firma den Rücken zu und machen ihr eigenes Ding!
Bevor die beiden Figuren ihre eigene Firma "Flameboy vs. Wet Willy" gründen, bringt World Industries eine letzte Boardserie mit den beiden raus. Als Zielgruppe der neuen Firma hat man die 4-11 Jahren alten Kids im Auge.
Alle Infos in der Pressemitteilung unten:
COSTA MESA, CALIFORNIA – (May 29, 2012) World Industries announces that the infamous characters that have lived under the World Industries brand and been featured battling back and forth on their skateboards for close to two decades will now be heading out on their own. The two characters will continue their mischievous antics along side their founding brand as Flameboy vs. Wet Willy.
In celebration of the end of an era and the beginning of a new one World will be numbering their Flameboy and/or Wet Willy completes in their limited edition Summer 2012 final line. This will be the last chance to get the characters on a World Industries‘ skateboard. Going forward World Industries plans to reflect on their 25 years of skate heritage and take inspiration from the early Rocco generation with a focus on a more relevant skate audience.
The Flameboy vs. Wet Willy brand will focus on footwear, skate hardwoods, apparel, accessories, toys and other age appropriate products for a boys 4-11 year old market. World Industries is happy with the characters and what they have done for the brand over the years and will watch what they do for years to come.
Taking World in this new direction allows us to broaden our product mix to include more technology and more of the types of imagery that has always been the cornerstone of the brand. This will give World the opportunity to grow and expand the age range of the consumer.
Good riddance to bad rubbish, I say! It’s time those little rats moved out of the house so we can go a single day without having to clean up their mess!“ – Beau Brown Director of Global Sales & Product Development
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