Daewon Song hat seinen Vertrag bei der DVS Shoes Company für 3 Jahre verlängert. Was der Manual Guru dazu zu sagen hat, könnt ihr der Pressemitteilung entnehmen.
Press Release:
Los Angeles, CA, – At the launch of the Agenda Trade Show in Long Beach last week, DVS was pleased to announce to retail partners, consumers and fans at the show that it was continuing its partnership with its iconic skate athlete Daewon Song.
It is critically important to us that the authenticity and integrity of the DVS brand remain in tact. By moving forward with Daewon, a legend in the skate arena, DVS is remaining true to its heritage,“ says Colin Dyne, CEO of Sequential Brands Group. „We are in the process of re-signing the most elite and promising athletes who have a history with the DVS brand, and look forward to announcing those partnerships as well very soon.“
As one of the premier skateboarders of the last generation, Daewon Song is a key part of the DVS brand strategy to recommit to its skateboarding heritage. A partner with DVS since 1997, Song has designed and tested 12 signature shoes with the company, with the Daewon 13 being introduced for the Spring 2013 collection, which was showcased at the trade show last week.
„DVS has been family since 1997 and has always had my back 100% and I will always have their’s, 100%!!! Re-signing wasn’t even a question! Just needed to make sure the damn pen worked!“ says Song. He has signed on for an additional three years with the company.
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